Every business needs to invest in marketing to promote sales and grow. One way to do this is through print media. To some, print media might seem outdated, but statistics show that print media has seen quite a resurgence over the last several years. It is estimated that the global print media industry is now worth more than $898 billion, meaning it's eight-times bigger than the video game industry.
To tap into these marketing tools, you need to hire the right digital printing company, which will give you access to premium services. Here are the top print marketing tools that can help grow your business.
1. Banners
Signage is a fundamental component if you wish to reach a lot of potential customers. Banners are especially ideal for promotions that target the masses. When designing banners for your business, pick something sleek, professional, and attention-grabbing.
Remember, these days, banners are not just used to promote events. With the advent of digital printing and color copies, they are now considered a budget-friendly way to pass information in a visually appealing way.
You can also get creative and grow brand awareness with bulk posters. However, it is important that you hire the right digital printing company in Delaware as it will allow you to create full-scale banners and posters with striking print and graphics.
2. Business Cards
Tangible business cards are here to stay! Up to date, many business people use these cards to build their brand. The printed hardcopy business card is more personal and creates a connection between you and your potential client/customer.
A printing and graphics company will know what to include in your business cards. The designers also know the appropriate paper weight, size, font, and customization. These staple marketing tool keeps working magic, and now, you can also get a digital copy of your card.
3. Brochures
Brochures and flyers are printing innovations that reign to date. When potential customers don't have time to listen to your presentation, a brochure will save the day. You get to share important information about your brand, products, or services. Additionally, a nice cover image and story attracts customers.
Remember, a brochure can act as an extension to your website extension. Therefore, do not forget to include a call-to-action on it while also including your email, phone, and social media handles.
4. Stickers
Do not underestimate the power of fun yet meaningful stickers. You can give them away at events or attach them to receipts. Wherever the sticker goes, your business goes. Stickers subtly create brand awareness. Whoever displays it on their car, electronic devices, or toolboxes becomes your brand ambassador.
You can paint the whole street with promotional stickers! Remember, this print marketing strategy gets politicians elected.
5. Catalogs
The modern catalog is a much smaller and artistically attractive option compared to the old one. Use the right colors, material, and graphics, and it will look and feel top-notch. If someone is interested in your product or services, they will keep your catalog. Whenever they are looking to buy what you offer, they will use the information to reach you.
The print industry has proven it can evolve and thus remains fundamental to the growth of many companies. It brings in customers at an affordable rate, unlike other marketing options.
For print marketing, your business should consider banners, brochures, business cards, stickers, postcards, letterheads, calendars, bookmarks, flyers – the list is endless! A professional and experienced printing company like RCI Printing and Graphics will help you through all the steps for quality signage.