Outdoor signage remains an attractive option for brand building for most small businesses. Up to 50% of a new start-up’s customers walk into the shop after seeing the outdoor sign. This statistic points out that half of your company’s sales may come from the signs you place outside your premises.

With their relative affordability and low maintenance costs, outdoor signs are an excellent option to reduce your marketing costs while boosting your sales. Here is a detailed look into the benefits of a physical sign for your business.

1. Increased Brand Awareness

Signs are a physical representation of your brand. Consumers are more likely to buy a product or seek a service that they have seen or heard of before than one they do not know of. According to a FedEx survey, about 85% of your customers live or work within a five-mile radius of your business. It's likely that your customers may see your business sign between 50 to 60 times per month. The FedEx survey also reports that 75% of respondents recommend a company based on signage. Therefore, you can use your outdoor sign to create a lasting impression on your target consumers’ minds.

2. More Revenue

With a recall rate of approximately 83%, a digital sign outside your business can attract new clients. Eight out of out 10 customers say they have walked into a shop they have not entered before after an outdoor sign caught their eye. The added foot traffic to your physical store can help boost your sales.

3. Cost-Effective Advertising

Outdoor signs are one of the least expensive and most effective modes of advertisement. A survey by the Small Business Association shows that a 300 line newspaper ad costs $7.30 per 1,000 views. A single TV ad costs $9.82 per 1,000 impressions, while an on-site sign will cost $0.15 per 1,000 views. You only need to find a strategic location to place your sign and continue directing customers to your business.

4. Customizable

Outdoor signage can be easily customized to a brand’s target audience. A graphics company can help create digital signage in Delaware with the right format to reach a specific audience. For instance, signs near a theme park can use bright colors while those near an office building can be clean with a structured design.

5. Marking Your Location

Outdoor signs are excellent candidates for creating a lasting impression among passers-by. The signboard can allow the location to be associated with your specific business, which can help build your brand image. You can stand out among your competitors, expanding your target audience. The durability and natural allure allow the sign to speak to thousands daily for the foreseeable future.

Conclusion

Depending on the location of your business, it is wise to invest in outdoor signs. You may need to find a digital printing and signage provider in Delaware for you to get the most bang for your buck. RCI Printing and Graphics can help bring your sign design to life.